Understanding Strengths Analysis

Last updated: 2026-02-19·3 min read

Quick Summary

The Strengths Analysis section of AI Insights highlights what your customers love most about your business. It identifies recurring positive themes, counts how often each is mentioned, tags relevant keywords, and includes example quotes directly from your reviews.

Understanding Your Strengths Report

The Strengths section groups positive feedback into themes. Rather than listing individual compliments, the AI identifies the underlying topics that customers consistently praise. For example, multiple reviews mentioning "quick service," "didn't have to wait," and "got seated right away" would all be grouped under a theme like "Fast Service."

Theme Identification

Each strength theme includes several pieces of information:

  • Theme name: A concise label describing the strength, such as "Friendly Staff" or "Food Quality."
  • Mention count: The number of reviews that reference this theme.
  • Mention percentage: What proportion of your total reviews mention this strength.
  • Description: A brief AI-generated summary of what customers are saying about this topic.
  • Keyword tags: Specific words and phrases extracted from reviews related to this theme.
  • Example quotes: Direct quotes from actual reviews that exemplify the strength.

Keyword Tags

Each strength theme comes with a set of keyword tags. These are the specific words and phrases your customers use when praising this aspect of your business. Keywords are useful for understanding the exact language your customers associate with your strengths, which can inform your marketing and messaging.

Pro Tip

Use the keyword tags from your strengths in your marketing materials, website copy, and social media. If customers frequently say "cozy atmosphere" or "amazing latte art," those exact phrases can be powerful in your promotional content because they reflect real customer language.

Using Strengths Data

Your strengths data tells you what to keep doing and what to amplify. If "Friendly Staff" is your top strength, it means your hiring and training practices are working well in that area. Consider recognizing the team members responsible and reinforcing that behavior.

  • Share strength reports with your team to boost morale and reinforce positive behaviors.
  • Use top strengths in advertising and marketing campaigns as genuine selling points.
  • Monitor strength mention percentages over time to ensure they remain consistent.
  • If a strength starts declining in mentions, investigate whether something has changed operationally.

Example Quotes

Each strength theme includes 2-3 example quotes pulled directly from your reviews. These quotes are selected by the AI as the most representative and impactful examples of that particular strength. They provide concrete evidence of what customers are experiencing and can be useful for staff training, marketing materials, or internal presentations.

Note

Example quotes are attributed to the original reviewers. Be mindful of privacy if you share these quotes externally. Google reviews are public, but using someone's words in marketing materials may have different implications depending on your jurisdiction.

Still need help?

Can't find what you're looking for? Our support team is here to assist.

Contact Support
Understanding Strengths Analysis | Help | ResponseIQ